PLATFORMS
As the Harris-Walz campaign's lead platforms strategist for @KamalaHQ on Twitter, Threads, and Truth Social, Emma helped develop and execute a digital program that generated more than 4 billion impressions and 1.3 million followers in less than five months.
Working closely with TikTok, Instagram, and Facebook leads and stakeholders across the campaign, Emma regularly turned ideas into published posts in a matter of minutes. Her work involved everything from live posting during debates and rallies to developing long-term content plans that help set the tone for important moments during the campaign.
You can read more about this work in The Washington Post, Vogue, and CNN.
As the digital strategist for Senator Brian Schatz, Emma oversees content strategy and publishing for @SenBrianSchatz across Instagram, TikTok, Facebook, Twitter, and YouTube.
Emma's work has driven a 5,800% increase in impressions and more than doubled Senator Schatz's following on social platforms. She also facilitated the launch of the office's TikTok account, making Senator Schatz one of the first Senators with an official presence on the platform.
In addition to day-to-day platform management, Emma also handles all videography, photography, and editing for the office.